Concept i
March 31st, 2007
I usually try to stick to pure Ohio news on here, but this is great. Korean Automaker Kia seems to have a sense of humor. Who knew? In a press release dated April 1rst, they announce a new way to buy a car, called "Concept i". The buyer custom designs their own car from a series of options and pre-produced modules and assembles it themselves. With a kit including an allen wrench. 
To qoute the press release: "An on-sale date and pricing is yet to be announced by the Korean company, but it currently has no iKia." Be sure to read the whole thing, it's a hoot. Oh, and while I'm at it, "Grattis på födelsedag" to IKEA founder Ingvar Kamprad, had a birthday yesterday. He's 81.
One Response to “Concept i”
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That is a brilliant bit of marketing on Kia’s part. I love a good lampoon.